GDF – S2 – 2011

Conduct research / Evaluate the nature of design in a specific industry context

How Green is green?

by mishydee

by Michelle Davies

It all started with the toilet rolls. I saw that cute TV ad with the wittle doggie going up to kiss his wittle orangutan friend and how they weren’t going to cut down the forests and kill all the orangutans, and after I had smiled at the cuteness of it all, I got a bit cross.


Kleenex Cottonelle Ad

They were stating how green they were by using a sustainable source for toilet roll but they are still wrapping the rolls in plastic. So how green are they really?

So I thought I would look at these products that like to use “green” to sell their products and compare their eco-friendliness. The good companies that focus on everything green, to those companies that like to “roll” with green popularity and dabble in its marketability.

I’ll pick through the supermarket shelves, find the targets to check out and report on how they stack up in environmental greenness, using my own rating scale.



by justcaptured

For my assignment i will be looking at depth at graphic design on vehicles.

I hope to cover the following areas:

–  Car wraps- Decals- Airbrush- Magnets- See through window decals

– Hand painted pin stripes on vintage and rat rods.

I will look at current trends and a little from the past and the future.

The assignment will cover pricing, time,applications, tools needed,

local and international companies, specified files needed, workshop set up

and some crazy, current and futuristic designs.

The final report will be a ten page indesign document and will be laid out

like a car magazine.

My final presentation will be on powerpoint with youtube videos and paper


Trends in Book Cover Designs

by ilebrinsmead

The book design industry is fast emerging with new design trends and there is much to learn from it. As much as design is a work of art, it is also a marketing tool for capturing attention of potential readers and book buyers.

I wish to show you some inspiring designs and new creative solutions  utilizing clean typography, photography and other elements that convey a strong composition with this project… and maybe prompt you to select your favorite book cover design or add to your collection?

Sharing you a glimpse of some book designs …..

Typography from industrial look in interior design…

by Helene

Recycled giant letters from old signs, scrabble letters, hessian bags with typographic designs have come to be part of the interior in homes. Large initials are now popping up in homes, where the choice is guided by colour and aesthetics of the type. This is considered an interior design must and most large interior design companies such as Freedom, Ikea or Anthropologie have embraced this movement sticking it to all things home.  Road signs or bus rolls are inside the  house. Old advertising posters bearing vintage typography are all the trend.

The closing down of iconing shops or businesses has created a need to preserve the culture of letters and words. There replacement with more modern looks has also created a nostalgic and romantic notion where homes and designers use those old memories to vamp up interiors. Letters and numbers are now part of the look which is sleek and uncluttered, yet functional.

How I think the Fine Print, became Packaging’s Point of Sale

by justinebarratt

Remember a decade ago when we had to carry around a ingredient decoding book to the super market, commerce drove food industry to chemical warfare, and our food was making us sick, terminally ill. We were forced to turned the lights back on in the factories that were processing our foods, to our horror we saw that we shouldn’t trust these manufactures, breeding consumer distrust, we turned away from the mass food production and began to look back to our own back yards, Nana’s jam’s, the local farmers market, and here began the rise of the hand made market, back to the days where things were simple honest, the fine print became the big print as companies raced to expose themselves as honest, trying to becoming ethically transparent clean and respectful.

New trends started appearing, things became pared down, the use of simplistic shapes, block colour, typographical packaging, vintage design, (we became nostalgic for brand that reflected the good old days when things when’t so abstract & distrustful) added into this mix, has been the VERB, what a product will do for you, BLISS, HELP, HIGH and product names became simplified like WOOD, SMOOTH, ROUGH, QUENCH, we desired to be seem as simple,yet intelligent, minimal, fresh, healthy and readable.

Cool stumbled upon designs ;D

by vivalabonita007

What makes a product really stand out in this day and age?  These designers have

This liquor Gun looks very similar to .45 but instead of bullets it’s loaded with 200 ml of genuine Mexican tequila by Hijo’s

Creative fruit juice packaging by Japanese industrial designer Naoto Fukasawa

Stop tea from falling all the way in, yes please!

by soon mo kang

by Donkey products

This food label changes its color by reacting to ammonia given off by food when it is becoming spoiled.

Concept by To-Genkyo

Stranger absinth- classic but classy

recently print magazine approced four design and packaging firms with a simple brief: if marajuana was legal how would it be packaged? the favorite packaging concept comes from this one after the heads of state.




Why stop at just the packaging itsself? this japanese group has focused there design on there barcodes.

Beautifully handmade package, the show cases contain the 17 key/natural ingredients that make up the Red Bull Cola taste


out of the box

by justcaptured

While taking a look at unusual shoe packaging i came across some great ideas.
Some were very environmentally friendly and others were just very innovative designs.
An interesting design was Puma's redesign of the shoe box. They used industrial designer
Yves Behar and fuseproject to design the shoe box. After 21 months, 2000 ideas and
40 plus packaging prototypes. The outcome of this was "the clever little bag"
The shoe box uses 65% less cardboard, no tissue paper and zero laminated printing.

The other environmentally friendly package was from a company called newton running.
They take 100% recycled pulp that egg cartons are made of and then mould it around the shoes
They are strong, can be stacked and use no tissue paper.

A fun package that i looked at was for toddlers converse shoes
They can lace up the box and collect all five to make up the converse star.

Food Packaging Aimed at Children

by debbiemiller767

Since the 40-50’s, company’s have realized the power of marketing directly to children. The term pester power, rings happily in the ears of marketing directors the world over.

The main products which started this type of packaging directly aimed at this target market, appear to be breakfast cereals and lollies and chocolates. I have encluded images of old packaging I have found.

You can see that the packages us either pre-existing popular children’s characters, have created there own animated character, or children’s book character to use this to create a want with there child  market. It seems at the beginning some of the Kellogg’s packaging tried to retain the healthy look of the product and add a cute cartoon character. By the 60’s and 70’s it turned into full colour and the free gifts and toys, became more and more important.

As you can see the use of characters and brightly coloured packaging has continued. But will it in the future, with moves to ban the use of characters on children’s food and drink products. The landscape of packaging aimed at children could change drastically.

Packaging: A Matter of Taste

by tom

I don’t like packaging. I think It’s commercialism made more distasteful with the prevalence of current environmental issues, that preys on the average consumer’s fetish for novelty. The cycle continues. What I do like is design that uses  less and achieves more, effective, wholesome branding, packaging that defers to the product and is innovative in its use of materials. So I’m going to provide examples of both.


I think these are great examples of branding. Simple and honest. The packaging is equivalent to and doesn’t subordinate the product. When we see companies constantly trying to outdo each other home brand aesthetics remain the same. They either have a sense of integrity when it comes to packaging or their market research tells them that there will always be Aussies scrounging around for a bargain.  I like the B and G better than the HB. The white and red says ambulance/hospital/industrial to me. Industrial food is not a stretch here though.

I think there’s something wrong if you buy something and end up with more package than product. Electronics are a big offender when it comes to packaging excess.

I know everybody loves the whole Apple thing, but they aren’t immune from global concerns. There is too much packaging here. One one hand I love the way this company brands and creates a perceived value in its product – and packaging is one way it does this – but I think this is a little over the top. I read there was something like 27 designers that had the recent iphone box/package patent attributed to them. Apple does report on their website that they are improving their processes and making a strong commitment to a cleaner future.

The recently proposed tobacco packet legislation poses some interesting issues – how necessary is packaging – what is the effect of removing brand labels? It seems to me that doing away with packaging would lend more emphasise to the product. I don’t know where to stand on this issue. I think companies should have the freedom to brand their product but I like the fact the government is making decisions that conflict with corporations.

For some reason I remember this tea packaging, the colour coding, the contrast of the tin and the natural character of tea. I guess the tin is quite recyclable. I really don’t know enough about modern materials and sustainability. T2 have since launched quite a few variants of their packaging. Really strong branding – that’s how I’ve remembered it.

Vodka bottles seem to receive a lot of attention these days. Generally I like most of the design because it revolves around a purity that depending on the brand enters sophistication. Purity is reflected in the design. I think the Absolut branding is so strong but I’m not a fan of the studded leather superfluity. I came across this samurai vodka and I thought it was a good take on idea of ‘cutting your vodka’.

When I go to people’s houses and they have a lot of DVD box sets I’m amazed at the way they feel they have to own certain products. Congratulations to the marketing department for this atrocity. I’d give it a year on your shelf max before this looks like some novel relic. That being said I’m sure this got peoples attention and shifted some units. Beware of companies that substitute package for product.


This was the first example that I’d seen that made use of bottle’s transparency which has since been copied a few times. Great idea.



Whats Next For Cigarette Packaging

by Mike Svoboda

Here are some examples of cigarette packaging from back in the day. Simple affective, whats next in the design of cigarettes who knows!

Ukrainian designer R. J. Reynolds created a cigarette pack that resembles a coffin to remind people that smoking leads to a rapid death. This package design is meant to alarm smokers that each cigarette takes away 5 minutes life. Mr. Reynolds stated: “Daily people are dying throughout the world of diseases caused by smoking. This package concept shows how close this problem is to us. As every day each smoker carries this problem in his/her pocket. They carry death”. However, this attempt to reduce the amount of smoking has got some mixed reviews. Some people say that the package is so cool; it makes them want to smoke even more.


Wang XYW 3838

So, they decided to make a cell phone that not only looks like a pack of cigarettes, but also holds real cigarettes in the back! The Wang XYW 3838 phone runs on dual band GSM, takes micro SD cards, plays MP3, has a colour screen and a VGA camera on the side. The price of this pack of cigarettes/cell phone is about $175 and right now they are only available in Taiwan. Who knew recycled cigarette packs could be so useful?

The Marlboro 508 complete with flip-top box and storage for actual cigarettes also including an MP3/MP4 player. One interesting feature is a 1.3-megapixel camera that’s hidden in the side of the cigarette pack for your spy shots.