Automotive Typography †

by vivalabonita007

I’ve chosen to explore the world of car logo’s and emblems and the history + typography + design used in their development. Starting with the companies themselves (inc; toyota, mazda & nissan). Then onto their racing devisions (Eg; TRD,[toyota], MPS[mazda], & NISMO[nissan] Then finally onto the model emblems and the typography structures used to construct the badges that we all use to tell our cars apart ( eg; supra, silvia, Rx-7, GT-R). And some of the  hidden messages that lay within them. Then perhaps dabbling in japanese motorsport subcultures as a representative of where these emblums are at today. Here’s a sneak peak at what’s to come: