out of the box

by justcaptured

While taking a look at unusual shoe packaging i came across some great ideas.
Some were very environmentally friendly and others were just very innovative designs.
An interesting design was Puma's redesign of the shoe box. They used industrial designer
Yves Behar and fuseproject to design the shoe box. After 21 months, 2000 ideas and
40 plus packaging prototypes. The outcome of this was "the clever little bag"
The shoe box uses 65% less cardboard, no tissue paper and zero laminated printing.


The other environmentally friendly package was from a company called newton running.
They take 100% recycled pulp that egg cartons are made of and then mould it around the shoes
They are strong, can be stacked and use no tissue paper.


A fun package that i looked at was for toddlers converse shoes
They can lace up the box and collect all five to make up the converse star.