GDF – S2 – 2011

Conduct research / Evaluate the nature of design in a specific industry context

Month: September, 2011

How I think the Fine Print, became Packaging’s Point of Sale

by justinebarratt

Remember a decade ago when we had to carry around a ingredient decoding book to the super market, commerce drove food industry to chemical warfare, and our food was making us sick, terminally ill. We were forced to turned the lights back on in the factories that were processing our foods, to our horror we saw that we shouldn’t trust these manufactures, breeding consumer distrust, we turned away from the mass food production and began to look back to our own back yards, Nana’s jam’s, the local farmers market, and here began the rise of the hand made market, back to the days where things were simple honest, the fine print became the big print as companies raced to expose themselves as honest, trying to becoming ethically transparent clean and respectful.

New trends started appearing, things became pared down, the use of simplistic shapes, block colour, typographical packaging, vintage design, (we became nostalgic for brand that reflected the good old days when things when’t so abstract & distrustful) added into this mix, has been the VERB, what a product will do for you, BLISS, HELP, HIGH and product names became simplified like WOOD, SMOOTH, ROUGH, QUENCH, we desired to be seem as simple,yet intelligent, minimal, fresh, healthy and readable.

Cool stumbled upon designs ;D

by vivalabonita007

What makes a product really stand out in this day and age?  These designers have

This liquor Gun looks very similar to .45 but instead of bullets it’s loaded with 200 ml of genuine Mexican tequila by Hijo’s

Creative fruit juice packaging by Japanese industrial designer Naoto Fukasawa

Stop tea from falling all the way in, yes please!

by soon mo kang

by Donkey products

This food label changes its color by reacting to ammonia given off by food when it is becoming spoiled.

Concept by To-Genkyo

Stranger absinth- classic but classy

recently print magazine approced four design and packaging firms with a simple brief: if marajuana was legal how would it be packaged? the favorite packaging concept comes from this one after the heads of state.




Why stop at just the packaging itsself? this japanese group has focused there design on there barcodes.

Beautifully handmade package, the show cases contain the 17 key/natural ingredients that make up the Red Bull Cola taste


out of the box

by justcaptured

While taking a look at unusual shoe packaging i came across some great ideas.
Some were very environmentally friendly and others were just very innovative designs.
An interesting design was Puma's redesign of the shoe box. They used industrial designer
Yves Behar and fuseproject to design the shoe box. After 21 months, 2000 ideas and
40 plus packaging prototypes. The outcome of this was "the clever little bag"
The shoe box uses 65% less cardboard, no tissue paper and zero laminated printing.

The other environmentally friendly package was from a company called newton running.
They take 100% recycled pulp that egg cartons are made of and then mould it around the shoes
They are strong, can be stacked and use no tissue paper.

A fun package that i looked at was for toddlers converse shoes
They can lace up the box and collect all five to make up the converse star.

Food Packaging Aimed at Children

by debbiemiller767

Since the 40-50’s, company’s have realized the power of marketing directly to children. The term pester power, rings happily in the ears of marketing directors the world over.

The main products which started this type of packaging directly aimed at this target market, appear to be breakfast cereals and lollies and chocolates. I have encluded images of old packaging I have found.

You can see that the packages us either pre-existing popular children’s characters, have created there own animated character, or children’s book character to use this to create a want with there child  market. It seems at the beginning some of the Kellogg’s packaging tried to retain the healthy look of the product and add a cute cartoon character. By the 60’s and 70’s it turned into full colour and the free gifts and toys, became more and more important.

As you can see the use of characters and brightly coloured packaging has continued. But will it in the future, with moves to ban the use of characters on children’s food and drink products. The landscape of packaging aimed at children could change drastically.

Packaging: A Matter of Taste

by tom

I don’t like packaging. I think It’s commercialism made more distasteful with the prevalence of current environmental issues, that preys on the average consumer’s fetish for novelty. The cycle continues. What I do like is design that uses  less and achieves more, effective, wholesome branding, packaging that defers to the product and is innovative in its use of materials. So I’m going to provide examples of both.


I think these are great examples of branding. Simple and honest. The packaging is equivalent to and doesn’t subordinate the product. When we see companies constantly trying to outdo each other home brand aesthetics remain the same. They either have a sense of integrity when it comes to packaging or their market research tells them that there will always be Aussies scrounging around for a bargain.  I like the B and G better than the HB. The white and red says ambulance/hospital/industrial to me. Industrial food is not a stretch here though.

I think there’s something wrong if you buy something and end up with more package than product. Electronics are a big offender when it comes to packaging excess.

I know everybody loves the whole Apple thing, but they aren’t immune from global concerns. There is too much packaging here. One one hand I love the way this company brands and creates a perceived value in its product – and packaging is one way it does this – but I think this is a little over the top. I read there was something like 27 designers that had the recent iphone box/package patent attributed to them. Apple does report on their website that they are improving their processes and making a strong commitment to a cleaner future.

The recently proposed tobacco packet legislation poses some interesting issues – how necessary is packaging – what is the effect of removing brand labels? It seems to me that doing away with packaging would lend more emphasise to the product. I don’t know where to stand on this issue. I think companies should have the freedom to brand their product but I like the fact the government is making decisions that conflict with corporations.

For some reason I remember this tea packaging, the colour coding, the contrast of the tin and the natural character of tea. I guess the tin is quite recyclable. I really don’t know enough about modern materials and sustainability. T2 have since launched quite a few variants of their packaging. Really strong branding – that’s how I’ve remembered it.

Vodka bottles seem to receive a lot of attention these days. Generally I like most of the design because it revolves around a purity that depending on the brand enters sophistication. Purity is reflected in the design. I think the Absolut branding is so strong but I’m not a fan of the studded leather superfluity. I came across this samurai vodka and I thought it was a good take on idea of ‘cutting your vodka’.

When I go to people’s houses and they have a lot of DVD box sets I’m amazed at the way they feel they have to own certain products. Congratulations to the marketing department for this atrocity. I’d give it a year on your shelf max before this looks like some novel relic. That being said I’m sure this got peoples attention and shifted some units. Beware of companies that substitute package for product.


This was the first example that I’d seen that made use of bottle’s transparency which has since been copied a few times. Great idea.



Whats Next For Cigarette Packaging

by Mike Svoboda

Here are some examples of cigarette packaging from back in the day. Simple affective, whats next in the design of cigarettes who knows!

Ukrainian designer R. J. Reynolds created a cigarette pack that resembles a coffin to remind people that smoking leads to a rapid death. This package design is meant to alarm smokers that each cigarette takes away 5 minutes life. Mr. Reynolds stated: “Daily people are dying throughout the world of diseases caused by smoking. This package concept shows how close this problem is to us. As every day each smoker carries this problem in his/her pocket. They carry death”. However, this attempt to reduce the amount of smoking has got some mixed reviews. Some people say that the package is so cool; it makes them want to smoke even more.


Wang XYW 3838

So, they decided to make a cell phone that not only looks like a pack of cigarettes, but also holds real cigarettes in the back! The Wang XYW 3838 phone runs on dual band GSM, takes micro SD cards, plays MP3, has a colour screen and a VGA camera on the side. The price of this pack of cigarettes/cell phone is about $175 and right now they are only available in Taiwan. Who knew recycled cigarette packs could be so useful?

The Marlboro 508 complete with flip-top box and storage for actual cigarettes also including an MP3/MP4 player. One interesting feature is a 1.3-megapixel camera that’s hidden in the side of the cigarette pack for your spy shots.




Intelligent packaging, clever design or simply a throw away gimmick

by antisocialskateboards

In todays over crowded society there appears to be and endless line of companies popping up almost over night and vying for there place in an already saturated market. Many of these companies and their products are short lived, but what about the others ones that stand strong and survive. What makes these companies so different form their competitors. Are they really a more superior product, more competitively priced or does it come down to intelligent packaging. With so many similar items for sale, isle after isle in any given supermarket or store it would certainly make sense that standing out and being noticed will in all probability give you an edge over  your competitors. Clever packaging design is certainly one simple way of achieving this goal. Below is a selection of various different products that have been designed to grab your attention. Are they simply gimmicks or clever design.

                                       These are just some of many great and maybe not so great packaging ideas I came across. Hope you enjoyed having a look at them. And please check out the links bellow as there are so many great packaging designs out there to discover. Enjoy.







Peeling back the packaging

by mishydee


Michelle Davies

There are some very creative methods of using the freshness of fruit to help sell products – whether they are made from fruit or not.

Above are some of the creative packaging solutions for selling juice.

Top left is packaging by Japanese designer Naoto Fukasawa. Designed to look like the fruit they come from, there is little to no text or other elements to distract from the fruit. He simulated the look, feel and texture of the fruit flavour contained within.

While I love the coconut water in the shell (top right), I think it really only works if the shell is able to be used from the manufacture of the water and is in effect using 100 per cent of the material. Also there may be shipping issues if trying to export the shells to other countries – quarantine or pest/disease issues.

I do love the shaped juice boxes, I can imagine that kids and adults would love them and think they would sell well just for their design value. The work is from Australian design student Yunyeen Yong. Impressive for project work!

The bottled water is beautiful and makes me want to drink it NOW. Simple design but so effective. It looks refreshing and appealing. It was designed by Pemberton and Whitefoord for Fresh and Easy sparkling mineral water.

Unfortunately only a concept, this Quick Fruits packaging is by designer Marcel Buerkle, but looks so delicious I wanted to include it.

Above is notepaper designed to look like fruit. Designed by Masashi Tentaku, a tree twig is used as the stem of the notepad and is sold with netting to create the realistic fruit look. The only downside is that you would not want to ruin such a beautiful design by using them!

Below them are the Kleenex summer range of tissues. The juicy fruit slices illustrations were created by Los Angeles-based illustrator Hiroko Sanders. While tissues arguably have nothing to do with fruit, they do look great and are far more fun than normal tissue boxes.


Package Design Website

Fukasawa fruit juices and other lovely packaging

Unusual creative packaging

Interesting Blog

Fabriano Boutique Italia

by lucanakin

Since 1264 Fabriano has been synonymous with high quality paper, esteemed throughout the world and known to publishers, writers and artists. Indeed, although the invention of paper is traditionally ascribed to the Chinese and its introduction to the West attributed to the Arabs,

the people of Fabriano must be given the credit for their ability to engender a true leap in paper quality and to make Fabriano the cradle of the production of modern paper.

All the forests that provide the wood-pulp for Fabriano paper are controlled and properly managed to ensure the new growth of the trees, and production processes respect the current environmental norms, often exceeding them in rigor when they work with paper certified ECOLABEL.

Fabriano Boutique puts forward merchandise that is a symbol of tradition and prestige throughout the world because it brings together the value of paper with the skill of master artisans and the creativity of great designers.


Alcohol Packaging Design – SAM

by samdavis217

Alcohol Design


Alcohol packaging design is a massive area of innovative and creative design.

There are thousands of alcohol companies fighting with each other for sales, sometimes its just a  matter of how nice your packaging looks that determines thewinning factor.

No matter what your poison, our drinking culture is heavily influenced by big brands, their labels and their signature bottles. Take Absolut Vodka for example, which for many years has run an internationally recognised campaign based on the image of the clean and simple lines of their vodka bottle, in the process making it a modern icon of design.


German designer Jorn Berger is getting us to rethink how packaging affects our drinking preferences in a series called Ecohol. He has repackaged some of the world’s best known alcoholic drinks, putting them into Tetra Pak cartons.


Not only do Berger’s designs challenge us to rethink what really influences our consumer choices, they also offer us a sustainable packaging alternative to glass or plastic bottles. Cheers to that.

Here are a few more great packaging designs, some clean and simple and some incredibly creative and fresh.


A Stylish Goon Bag..










LINKS –…/30-creative-alcohol-packaging-design