Post 2/4: Branding & identity
The task for this post (2/4) is to look into case studies about the branding and identity areas of the graphic design industry.
The example above is LOVE146 is a great example of graphic design being used effectively to reposition and re-brand products/services and the way in which they are perceived by the public. You will find this case study here: http://www.rebrand.com/2009-best-love-146
The site this case study comes from is: http://www.rebrand.com/ where you will find loads of examples.
Another fine example of this type of repositioning is the case study:Unpackaged. http://www.designcouncil.org.uk/case-studies/unpackaged/
This case study is from another excellent site: http://www.designcouncil.org.uk/, check it out…
Other useful and interesting sites are: http://www.designboom.com/eng/
& local designers/studios: http://www.inkahoots.com.au/ (a Brisbane based studio who are a little outside the box) & http://www.cato.com.au/ (an Australian based international design firm). Of course these are just a starting point.
1: Write a brief summary of your chosen case study/example and your response and thoughts on the project. Please provide at least one image of the case study you and using and, of course, a link to the case study.
2: Then find two other examples of recent graphic design work that you feel relates to your chosen case study. Explain why.
For example: If you use the unpackaged case study (above) you might find examples of green packaging/thinking that relate.
This post is to be completed by Wednesday 17th August (by the end of class)
250words + images + links please.